FarLee strives to create a platform for rural farmers to bring their  indigenous and unadulterated pure strain to a larger audience, empowering the farmers. We are inspired to bring sustainability to rural paddy farmers and Sarawak's paddy industry. Along with our partner in Sarawak, our goal is to prosper the farmers while growing and preserving the rice farming tradition.

Nothing is as simple and reliable as having rice on hand to prepare a simple meal, or to experiment with and create a variety of new dishes. Unfortunately, with that comes having to buy heavy bags or multiple different types of grains from the supermarket and cluttering my pantry, increasing my food waste too. Thankfully, my discovery of Rice And Shine, a flexible rice subscription service by FarLee has been a gamechanger.